Published January 14, 2025
Peisner Johnson Enters a New Era as The Sales Tax People
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Updated - Originally published January 14, 2025
Keeping up with today’s business environment has never been more challenging. Growing companies face expanding sales tax obligations, constant regulatory change, multistate compliance pressures, and ongoing resource and talent constraints. For many businesses, sales tax only becomes a priority when it becomes a problem — and when it does, the stakes are high.
That reality is exactly why this moment matters.
Peisner Johnson has entered a new chapter through its merger with Amplēo, a leading provider of fractional executive services. Together, we are expanding how we support businesses — not just by solving sales tax challenges, but by helping organizations grow with confidence and clarity.
This milestone marks both a continuation of our legacy and the start of something bigger. Below, we’ll share why Peisner Johnson became The Sales Tax People, what the merger with Amplēo means, and how this evolution benefits our clients today and into the future.
Founded in 1992 by Andrew Johnson and Jerry Peisner, Peisner Johnson was built to solve state and local tax problems. For more than 30 years, we earned trust as a dedicated sales and use tax consulting firm — helping businesses untangle complexity, reduce risk, and find peace of mind.
Over time, one phrase kept resurfacing as clients described us: “You’re our sales tax people.” That long-standing tagline became our identity.
With our merger into the Amplēo group in 2025, we officially rebranded as The Sales Tax People — a name that clearly states what we do and, just as importantly, how we do it.
This rebrand isn’t about leaving Peisner Johnson behind. It reflects how we’ve grown. Today, we don’t just provide sales tax services — we provide peace of mind through real people who listen, understand, and guide each situation in real time.
The name The Sales Tax People captures our flagship focus on comprehensive sales tax services while emphasizing our greatest differentiator: experienced accountants and consultants who show up with empathy, honesty, and clarity.
While our name has evolved, our commitment has not. Clients can expect the same white-glove service, deep sales tax expertise, and human approach they’ve always relied on — now supported by even more resources.
Amplēo is a leading provider of fractional executive services, offering businesses access to experienced CFOs, CMOs, and HR leaders. Their model allows companies to gain high-level expertise without the overhead of full-time executive hires.
By joining Amplēo, The Sales Tax People are now part of a broader ecosystem designed to support growing businesses holistically. Sales tax compliance doesn’t exist in a vacuum — it intersects with financial strategy, operations, people management, and growth planning. This merger allows us to align those pieces more seamlessly.
Both organizations are grounded in integrity, collaboration, and practical guidance. Together, we share a vision of helping businesses navigate complexity with confidence — not just to stay compliant, but to move forward stronger.
Clients of The Sales Tax People now have access to Amplēo’s fractional executive services. In addition to sales tax consulting and compliance, businesses can tap into financial leadership, marketing strategy, and human resources expertise — all delivered by seasoned professionals.
Sales tax remains our core. We continue to specialize in nexus analysis, taxability, registration strategies, voluntary disclosure agreements (VDAs), rate calculation, and ongoing sales tax compliance. Our merger enhances how we support these services — it doesn’t replace them.
Our white-glove service model now extends across more areas of a business. This creates a more integrated experience, helping companies align sales tax management with broader operational and financial goals.
For more than three decades, Peisner Johnson built a reputation as a trusted sales tax compliance firm. We’ve helped businesses solve complex sales and use tax challenges, reduce exposure, and respond confidently to changing regulations.
Our long-standing focus on sales tax has allowed us to develop practical, effective solutions in an increasingly complex regulatory landscape. That expertise continues forward as The Sales Tax People.
Even as we expand, sales tax consulting services remain the foundation of what we do. We start with nexus, clarify taxability, and build a compliance strategy that supports long-term business health.
Sales tax obligations continue to grow alongside business expansion and increased state enforcement. For example, local government sales tax collections reached $5.83 billion in New York State during Q2 2024 alone, underscoring the rising importance of compliance.
We’re preparing for the future by continuing to invest in expertise, process improvement, and client support.
Our goal is to help businesses move beyond simply “checking the box.” When sales tax is handled correctly, leaders can focus on innovation, expansion, and building resilient organizations.
As part of Amplēo, we’re positioned to serve a wider range of businesses — from startups to established enterprises — across industries and markets, while continuously developing solutions that meet evolving needs.
As we enter this new era, our commitment remains unchanged. The same dedicated team that built Peisner Johnson continues to serve clients as The Sales Tax People, now backed by additional resources and expertise through Amplēo.
To our new clients from Amplēo: welcome. We’re excited to bring our specialized sales tax knowledge into the services you already trust.
This merger is more than a business decision. It’s a union of expertise, shared values, and a clear vision for the future. Together, we’re helping businesses navigate growth, maintain compliance, and move forward with confidence.
And the best part? We’re just getting started.
Peisner Johnson merged with Amplēo in 2024 and officially rebranded as The Sales Tax People. This merger combines Peisner Johnson’s 30+ years of sales tax expertise with Amplēo’s fractional business advisory services for broader support.
The rebrand to The Sales Tax People reflects the company’s mission to make complex sales tax compliance more approachable and human-centered, while expanding expertise through its new partnership with Amplēo.
Yes — The Sales Tax People is the same trusted sales tax consulting firm that was formerly known as Peisner Johnson, now operating with expanded resources as part of the Amplēo Group.
In addition to legacy sales and use tax compliance services, The Sales Tax People now benefit from Amplēo’s broader business advisory capabilities — including fractional CFO, CMO, and HR leadership — while continuing to specialize in sales tax strategy, filing, audit defense, nexus management, and more.
The merger enhances client support by combining deep technical sales tax expertise with strategic business advisory strength, allowing businesses to manage compliance while also gaining financial strategy, marketing, and operational leadership guidance.
No — existing clients retain access to the same high-quality sales tax compliance services. The rebrand enhances those offerings by integrating them with Amplēo’s broader suite of growth-focused business services.
Peisner Johnson has been providing specialized sales tax consulting since 1992 — building decades of experience before becoming The Sales Tax People under the Amplēo umbrella.
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