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About The Sales Tax People

Real accountants and consultants who only do sales tax.

Every person here works on state and local tax full time, so nobody is learning on your file. Complicated multi-state problems land on our desks, and they stay solved.

Every person here, working sales tax full time

Our story

Three decades on one problem.

We have been doing sales tax since before economic nexus existed. Thirty-four years later it is still the only thing we do.

1992 The genesis

Peisner Johnson opened in Dallas with one specialty: state and local tax. Most accounting firms treated sales tax as an afterthought and gave it to whoever was free that week. This one built its entire practice on it.

The early clients were manufacturers, distributors, and retailers selling across state lines, and their exposure was already too tangled for off-the-shelf accounting software.

2018 Sales tax changed forever

South Dakota v. Wayfair replaced physical presence with economic nexus. Overnight a business could owe sales tax in a state it had never set foot in, on revenue or transaction count alone.

Every state wrote its own rules, and they kept rewriting them. We had spent twenty-six years tracking registration, filing, and sourcing rules state by state. The new law created far more of that same work.

2021 Focused on consulting

We narrowed the practice again, concentrating on the work that takes judgment: nexus studies, voluntary disclosure agreements, audit defense, taxability analysis, and cleaning up exposure.

We kept filing returns, but only for clients whose position we had worked out first.

January 20252025 We are The Sales Tax People

The firm joined Ampleo, a national consulting firm, and took the name people had been using for it anyway. The sales tax practice kept its team, its clients, and the final say on its own work.

Sales tax questions rarely stay sales tax questions. They surface in diligence, or halfway through a system migration. Now when that happens we have fractional CFOs and finance leaders down the hall, so the conversation no longer ends at a referral.

The team

The people who will actually work on your file.

You will not get an offshore back office or a rotating account manager. You get named people, and every one of them is on this page.

Showing 31 of 31 people

Jason Parr

President

Paul Johnson

Executive Vice President

Danny Wright

VP of Partnerships

Jenner Bryson

VP of Platform & Technology

Adam Lever

Director of Marketing

Amanda Johnson

Account Executive

Amy Clark

Senior Sales Tax Associate

Arturo Leandro

Sales Tax Associate

Becky Turner

Account Executive

Ben Blake

Manager

Brighton Forsgren

Content Marketing Manager

Carris Dennis

Administrative Assistant

Cortland Pyfer

Sales Tax Associate

Dan Peisner

Senior Projects Manager

Dawson Balzotti

Sales Tax Associate

Heather Russel

Senior Sales Tax Associate

Jeff Yun

Revenue Operations

Josh Bryson

Sales Tax Associate

Kent DeBruin

Senior Projects Manager

Kenzie Lott

Sales Tax Project Manager

Megan Taplin

Head of Sales

Mey Morales

SEO Manager

Sarah Mendoza

Accountant

Sarah Pierce

Sales Tax Associate

Shara Sumnall

Projects Director

Shauna Wood

Senior Sales Tax Associate

Steven Jordan

STRS Director

Tia LiCalzi

Registrations Supervisor

Tim Stein

Account Executive

Venetia Basilio

Senior Sales Tax Associate

Victoria Gomez

Manager

How we work

Our values are as important to us as your business is to you.

Do good. Be good.

We act with integrity, communicate honestly, and deliver on our promises even when nobody is watching. When you give back and pay it forward, great things happen.

We Over Me.

Our team spirit thrives on collaboration and mutual success. “We Over Me” signifies our dedication to teamwork, valuing collective achievement over individual accomplishments. We believe that together, we can accomplish more and create a premier work environment.

Keep digging.

In the face of challenges, we never give up. We foster a culture of perseverance and continuous improvement — explore, innovate, and persist to find the best solution.

Who we help

If it has sales tax exposure, we have seen it before.

We work across the country with businesses whose tax position outgrew their software, and with the CPAs who refer them to us.

SaaS and technology

Navigating taxability of digital products and services state by state.

Accounting firms

White-label sales tax expertise for your clients, with your relationship intact.

Ecommerce brands

Managing nexus across the marketplace and direct channels.

Manufacturers and distributors

Exemption certificates, resale documentation, and audit readiness.

Retail businesses

Multi-location filing and rate accuracy at scale.

Multi-state service providers

Sourcing rules and service taxability across state lines.

Trusted by finance teams at

The Sales Tax People Ampleo

A boutique sales tax team with a national firm behind it.

We joined Ampleo, a national consulting firm, and became The Sales Tax People. Sales tax stayed exactly where it was, with the same people and the same specialization. The difference is depth: when a sales tax question turns into a CFO-level question, we have colleagues down the hall instead of a referral list.

Your contacts do not change

The same team you hired stays on your account.

More capacity, same focus

We still only do state and local tax, with more room for complex work.

Adjacent expertise on call

Fractional finance, marketing, and HR leaders when you need them.

Working here

We are growing slowly and on purpose.

Thirty-one people, hired one at a time. We would rather leave a seat open than fill it with the wrong person.

Certified Amazing Workplace

Our own people rated us, and the certification followed. We care more about the reason we earned it: you can do good work here and still have a life outside it.

Remote-friendly, office-optional

Three offices, and a team that works well from anywhere.

Real specialization

You become an expert in one thing instead of a generalist in ten.

Busy season without the burnout

Filing deadlines are monthly, so the work stays steady.

Room to grow

A small firm where the next role up is usually one you help define.

Open positions

No openings right now

Nothing is posted right now. That changes often. We open a new seat every month or two, and the people we hire are usually already on our radar.

Get on our radar

Tell us what you do. We will reach out when a role fits.

Email us your background

Goes straight to careers@sales.tax. A real person reads these.

Locations

Find us close to home.

Three offices in Utah and Texas, and a team spread across the country, which usually means someone on your file already knows your state.

St. George, UT Largest office Lehi, UT Silicon Slopes Dallas, TX Founded here in 1992
Office
Team member

St. George, UT

Our largest office. Come shake a hand; the sunshine alone is worth the trip.

Get directions

Lehi, UT

In the middle of Silicon Slopes, where many of our technology clients live.

Get directions

Dallas, TX

Where the firm started in 1992, and still close to our roots.

Get directions

What’s next? Let’s find out together.

If you run the business

Find out where you owe.

Start with a nexus review. We will tell you which states you have exposure in and what it would take to clean it up. The first call is free.

Start with Nexus

If you are referring a client

Hand off the sales tax, keep the client.

We work behind or beside CPA firms, on your terms. You stay the primary relationship; we take the state and local exposure off your plate.

Talk about a referral